About us
Who are we? How did Hügge Shoppi get started? You will find the answers to these questions, among others, on this page.
Who are we?
Juuso Salmi, Entrepreneur Mico Micklin, Entrepreneur
We are Juuso and Mico, the founders of Hügge Shop. Two young people in their twenties from Tornio.
Our passion for interior design, especially Scandinavian interior design and lifestyle, began a few years ago, in 2022 to be exact, when we started the Year as an Entrepreneur course while studying to become a business economist. At that time, we came up with ideas on how we would like to implement the course, we had to come up with a business idea.
After going through many different ideas, the one that came to mind the most was a candle, especially a more ecological alternative to a candle -> we got to know soy wax. This began a long development process, how to choose the right soy wax quality, how to know which wick is right for that soy wax, where can we find a container for soy wax that fits the desired design?
However, we found answers to all our questions and were able to develop a product that we liked.
At the beginning of the course, we also had to come up with a name for the company -> Hügge, which comes from the word Hygge -> unhurried and enjoyable living, where you relax indoors and spend time with your loved ones. Well, that fits the product! Doesn't it? Just Hügge sounds a bit boring, we thought. We ended up adding Kynttilät after the word, which made the company sound more attractive and clearly stated what the company produces.
After the course ended, the end of Hügge Candles was near, with no customers, no marketing, no facilities to manufacture products.
That's when we got the idea: what if we started our own brick-and-mortar store where we could manufacture our products?
However, the idea was not implemented because studies prevented it.
The year is 2024, the beginning of Hügge Shop.
We graduated in early 2024, so the plans were still quite open at that time, what to do now?
We went back to the idea of our own store, what would we sell, how would we get customers, would there be demand for us?
We had heated discussions about starting a business or scrapping the idea. We still came to the conclusion that we wanted to open a store, because there was nothing to lose but time and money if it didn't work out.
We started looking for brands that we were interested in and that we thought would be in demand. We were sure that one of the brands we wanted to sell was Ib Laursen, it just matched our concept of Hügge and that's what we're selling now!
In just a few months, we have received an overwhelming response and have been able to expand our product range, thanks to our wonderful customers.
We do this with great passion and want to constantly develop in customer service, product knowledge, and as interior design and lifestyle sellers.
We are here for you.
Did you think of something you would like to know about us? Get in touch via the 'Contact' form!